Mazda has a simple plan to make more money in the U.S.: sell more crossovers.
The Japanese automaker schemes more than 50 percent of its total U.S. sales in two or three years be crossovers. Mazda is likely to sell about 300,000 vehicles in the U.S. this year, which would require 150,000 crossovers. Through August, Mazda has sold 86,205 of its three crossovers, the CX-3, CX-5 and CX-9, in the U.S. That represents 40 percent of total U.S. sales of 216,091 through the first eight months of this year.
Mazda has just launched a new CX-3 and a replacement for the CX-9 is due next year. The CX-5 Grand Touring model, with a $29,100 base price including shipping, accounts for nearly half of CX-5 sales.